When it comes to writing, I’ve kind of done it all.

Fiction, screenplays, sales emails, brochures, print ads, articles, digital ads, landing pages, SEO, CX... You name it, I’ve probably written it at one time or another. Here are some examples:

Email

A promotional flyer for Hagerty Drivers Club featuring a classic car covered with a car cover, with text advertising custom car covers and a 10% discount for members.

SUBJECT: It’s time to revisit your Hagerty quote

PREHEADER: Your Hagerty quote’s waiting for you

It’s time to get better coverage

On [date] you quoted with Hagerty. At the time you let us know that your current policy was still active and asked us to contact you once it was ready to expire.

BUTTON: [Access your quote now]

Don’t drive another year without Hagerty’s Guaranteed Value coverage

Hagerty’s Guaranteed Value coverage means that we set an accurate value for your vehicle and in event of a covered total loss, we pay that amount. Guaranteed.

BUTTON: Get started now

A black and gold art deco style invitation with the message "As long as we both shall ♥ cruise" and logos for Hagerty and Henry Ford at the top.

SUBJECT: Is your boat ready for summer?

PREHEADER: Before you hit the water, check your Hagerty policy.

Is your boat policy ready for summer?

Summer’s just around the corner, which means one thing: time to make sure your boat is seaworthy. Give it a good cleaning, inspect for leaks, check your insurance. You’re already protecting your boat with Hagerty’s Agreed Value policy (good call!), but we also offer add-ons you might not know about, including:

  • Restoration coverage that automatically increases your boat’s agreed value as your boat is restored

  • Spare parts and tools coverage

  • Cherished Salvage, which allows you to keep your boat after a covered total loss and still receive your full agreed value

  • Insurance for non-vintage boats, even boats that are brand new

Ready to upgrade your policy? Call us at XXX-XXX-XXXX

SUBJECT: Love it? Protect it with Hagerty today.

PREHEADER: Here’s everything else you could be protecting with Hagerty

DRIVE, RIDE OR GLIDE – WE’VE GOT YOU COVERED

We protect so much more than just classic cars.

Whether you’re on the road, the track, off-road or on the water, you should be protecting all the vehicles you love with Hagerty (and getting a multi-vehicle discount). 

Here’s what qualifies:

[icons from website with links to each section on website]

Beyond Insurance

Get more miles per dollar with Hagerty Drivers Club

The ultimate experience for people who love cars includes unlimited roadside emergency service, valuable automotive discounts, 6 issues of the award-winning Hagerty magazine, access to members-only events and much more.

Not a member? Join today. [link to HDC page]

Digital Ads

Advertisement for Hagerty featuring a black truck in a cityscape, promoting insuring dream trucks with a specific dollar amount, and a call to action to explore values now.
Advertisement for Hagerty Drivers Club encouraging car enthusiasts to join for increased car-buying horsepower, featuring a hand holding a smartphone with a car on the screen and a vehicle in the background.
Red sports car driving on a road with an advertisement for Hagerty insurance on the side that reads 'The 90s are back and they need better insurance' and a button labeled 'Up your game'.

Print Ads

A black sports car driving at high speed on a road during sunset with trees blurred in the background.
A red vintage Porsche race car with the number 52 on a race track, with a grandstand and mountains in the background, and overlay text that reads 'Life happens on the track. Everything else is just practice.'

This & that

Gray sweatshirt with black text that reads 'SHIFT HAPPENS' and a small speech bubble with a crossed-out circle inside above 'SHIFT'.
Page from Hagerty insurance brochure highlighting car enthusiast coverage, including guaranteed value, flexible usage, drivers club, entertainment, lower rates, and expert claims handling.
An advertisement for Hagerty insurance featuring a black sports car driving along a road with a cloudy sky in the background. The text encourages driving a business further and highlights coverage for classic and collector vehicles.