It all started when we were trying to find a way to explain Hagerty’s complicated Guaranteed Value policy in a short video spot, and the idea: What if we cut a car in half to show how much money you could lose with the wrong insurance policy? So we bought some toy cars and went to work with a sledgehammer and a circular saw. The ads were a success what started as a one-off video turned into an ongoing Toy Car campaign with programatic, broadcast and social ads, emails, landing pages and more.